Verdant Foods
Engineered an automated recurring subscription e-commerce platform with dynamic delivery-zone geofencing and zero-latency cart logic.
+42%
Checkout Conversion
<0.4%
Delivery Error Rate
81%
Weekly Retention
2.1 min
Time to First Order
The Challenge & Context
Verdant Foods was running recurring produce subscriptions across multiple tier-1 cities on a patchwork of standard storefront plugins and manual spreadsheets. Inaccurate postal validation caused 18% of orders to be cancelled post-checkout, and customer retention was dropping due to rigid subscription modification options.
System Architecture & Design
Next.js App Router front-end with server actions, Node.js microservices for recurring billing schedules, PostgreSQL with PostGIS for spatial delivery boundary checks, and Redis for fast cart state hydration.
Core Deliverables & Implementations
42% increase in checkout conversion and 94% reduction in delivery-zone support tickets.
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